Leveraging Strapi and Azure for a Consistent Global User Interface

Transforming Global Digital Experiences through the use of integrated web applications, as well as optimizing cross-platform solutions with a multilingual content management system.

About this

About this project

This project aims to transform the client's business by integrating their existing services with multiple web applications, providing customers with a seamless and unified experience across different geographies. This involves converting various applications and redundant services into responsive, optimized, efficient solutions to unlock ne w growth opportunities. Addressing the inconsistencies across platforms, devices, and touchpoints is crucial to avoid user disconnection and eliminate the need for multiple applications for different regions and customer segments. Additionally, the project aims to manage content, communication, and user interfaces across multiple languages, mitigating risks of miscommunication and irregularities. Incorporating a CMS solution with applications built on diverse technologies and frameworks, the goal is to harmonize numerous data structures and ensure consistent user experiences across various platforms, thereby enhancing the overall effectiveness of the client's digital ecosystem.


User Experience, Customer Experience


Minato City, Tokyo, Japan


About the client

Our client is a Japanese international advertising and public relations company headquartered in Tokyo. They are the largest advertising agency in Japan and ranks as the fifth-largest advertising agency network globally in terms of revenue. As a leading digital media and advertising company, our client designs creates, and optimizes media and advertisement experiences that connect people to brands.

About the client About the client


Leveraging Strapi for Seamless Content Management

Successive Digital utilized Strapi headless CMS to enable seamless content management and distribution across diverse channels, fostering an agile, omnichannel approach. Strapi’s API-first architecture streamlined data flow and promoted efficient communication among interconnected systems. The CMS also played a pivotal role in modernizing legacy solutions enhancing scalability, flexibility, and adaptability.

Supporting Cross-Platform Migration

To facilitate cross-platform migration, our team strategically extended Strapi’s code base to streamline content schemas. This involved meticulous restructuring and adaptation, ensuring a seamless transition while maintaining data integrity across diverse environments. By leveraging the Strapi plugin, application users could create, manage, and distribute localized content and notifications in multiple languages, addressing multilanguage challenges and cultural considerations to ensure a globalized and unified user experience.

Facilitating a Transformative Shift

Our cloud experts utilized Azure for on-premise deployment to ensure the required scalability and accessibility of the applications. This approach seamlessly integrated Strapi with Okta SSO to develop comprehensive authentication and authorization cloud-based solutions, providing the necessary reliability and compatibility. Using Redis as a caching solution, we deployed Kubernetes clusters to optimize data retrieval and storage processes, enhancing system responsiveness and resilience even under heavy loads. Additionally, Strapi’s headless capabilities and GraphQL plugins created a connected ecosystem.


Providing results that exceeded the client’s expectations

  • Tailored data structures with Strapi enabled granular management of user permissions and global multilingual support.
  • Azure cloud scalability and Redis caching enhanced system responsiveness and ensured resilience.
  • Integrating Strapi’s headless capabilities and GraphQL plugins created a connected ecosystem, accelerating time-to-market.

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