Advertising and Campaign Management Solution

The cloud-agnostic architecture was designed and deployed for advertising and campaign management solutions for a giant media and advertising company. Our developed solution meets the requirement of zero downtime deployment while serving 10+ petabytes of data and managing 300+ distributed microservices.

About this
Project

About this project

One of the global media and advertising companies that serves more than 11,000 clients in 143 countries with world-class digital solutions wanted to develop an end-to-end media and advertising ecosystem. They aimed to scale and enlarge the capabilities of their existing IT landscapes to support new bold business decisions and the latest innovations. They wanted to bring people, systems, and data together to form a collaborative, efficient, and effective ecosystem for media management.

Scope

Product Engineering, Cloud

Region

United Kingdom

About
Client

About the client

Our client is a global media and advertising company that serves more than 11,000 clients in 143 countries with world-class digital solutions related to advertising and marketing solutions. They aimed to scale and enlarge the capabilities of their existing IT landscapes to support new bold business decisions and the latest innovations.

About the client About the client

Our
Offering

Foundation for Application Modernization and Migration

Successive Digital laid the groundwork for application modernization and migration by developing a cloud-agnostic architecture on Azure. This robust infrastructure enabled the client to become a media powerhouse, leveraging advanced technical solutions such as microservices, containers, and serverless technologies. Utilizing Azure Kubernetes Services (AKS), the project encompassed over 25 sub-projects involving more than 350 microservices, 600+ nodes, 15,000+ pods, and 45,000+ containers. AKS provided the desired scalability, high performance, automation, and security needed for this extensive project.

Automated CI/CD Pipeline and Enhanced Security

Successive Digital built an automated CI/CD pipeline that standardized the deployment workflow using Terraform, significantly improving productivity through environmental parity. The integration of automatic SAST and DAST testing within the CI/CD pipelines ensured secure, automated deployments. This comprehensive approach to security automation covered the entire data lifecycle, providing a robust foundation for data management and promoting value-driven initiatives across the client’s operations.

Scalability, Flexibility, and Business Continuity

The implementation of cloud-agnostic architecture and advanced technologies introduced new business opportunities and ensured business continuity. The infrastructure offered unlimited scalability and flexibility, supported by multi-tenancy capabilities. Subscription-based pricing models helped reduce operational costs, while the deployment of new technologies fostered better productivity and efficiency. This strategic approach allowed the client to achieve their goals while maintaining high standards of performance and security.

Result

Providing results that exceeded the client’s expectations

  • Delivered a solution that surpassed client expectations by providing a highly efficient and reliable advertising and campaign management platform.
  • Laid the foundation for application modernization and migration, employing advanced technologies like microservices, containers, and serverless computing to enhance the client’s IT landscape significantly.
  • Implemented an automated CI/CD pipeline with integrated security measures, improving productivity and ensuring secure, automated deployments. This led to better operational efficiency and reduced operational costs.

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