Profile : Associate Channel Alliance

Experience :
1-3 Years
Location :
Qualification :
B.Tech(CS-IT) / BCA / MCA

About Us: 

Successive Digital is a global leader in full-service software development, serving clients worldwide.
With a commitment to excellence and technical proficiency, Successive delivers exceptional digital
solutions that empower businesses to thrive in the digital age. We hold expertise in the realm of web
and mobile applications powered by Cloud, Data & AI, helping every business meet its unique needs
and objectives.

Our Expertise Includes:
Consulting: We create competitive business and operations transformation strategies to help
companies stay ahead of the digital curve.
Cloud: We help businesses harness the advantage of digital and innovation with cohesive cloud
services, including enterprise modernization and cloud-native solutions.
CMS: We empower enterprise transformation with advanced technologies and methodologies,
including headless solutions.
Creative: We create brand stories by focusing on customer-centric design and best practices,
allowing intuitive navigation and higher conversion rates.
Commerce: We help with digitization, transformation, and supply chain reconfiguration to change
the retail landscape by developing winning retail strategies that help businesses set and execute
their strategy with processes and technology that scale as their eCommerce scale.

Product Engineering:
We help you deliver better customer experience and business outcomes by helping them customize
their applications. Our team blends deep industry and technical expertise in product engineering
that creates impact and increases operational efficiency.

Industries we serve:

  • Consumer Goods
  • Media & Entertainment
  • Government & Public Sector
  • Retail & Commerce
  • Agriculture
  • Manufacturing
  • Travel & Hospitality
  • Healthcare & Lifesciences
  • Chemical, Oil & Gas
  • Transportation & Logistics
  • Aerospace & Defence
  • Automotive & Mobility
  • Banking & Finance

Job Summary: 

The Associate Channel Alliances will be responsible for building and managing relationships with channel  partners, ensuring they are equipped to effectively sell and support our offerings. This role involves strategic  planning, partner enablement, performance tracking, and joint go-to-market initiatives to drive mutual growth  and success. 

Key Responsibilities: 

  1. Partner Relationship Management:
  • Develop and maintain strong, long-term relationships with existing and new channel partners.
  • Act as the primary point of contact for partners, addressing their needs and resolving any issues that arise. 
  • Conduct regular business reviews with partners to ensure alignment and mutual business growth.
  1. Partner Recruitment and Onboarding:
  • Identify and recruit new channel partners to expand the partner ecosystem.
  • Manage the onboarding process to ensure new partners are effectively integrated and operational.
  • Provide training and enablement resources to ensure partners are knowledgeable and capable of selling and supporting our cloud & technology solutions. 
  1. Sales and Marketing Support:
  • Collaborate with partners to develop joint business plans, sales strategies, and marketing campaigns.
  • Provide partners with sales tools, collateral, and resources to support their efforts in selling our cloud solutions. 
  • Participate in joint sales calls and meetings to assist sales & BD in closing deals.
  1. Performance Management:
  • Monitor and analyze partner performance, including sales metrics, pipeline development, and revenue growth. 
  • Provide regular feedback and coaching to partners to improve their performance.
  • Develop and implement incentive programs to motivate and reward high-performing partners.
  1. Strategic Planning:
  • Develop and execute a channel strategy that aligns with the company’s overall business objectives.
  • Identify market trends and opportunities to expand the partner ecosystem and drive revenue growth.
  • Collaborate with internal teams, including sales, marketing, product, and support, to ensure partner needs are met and strategic goals are achieved.
  1. Reporting and Analytics:
  • Track and report on key performance indicators (KPIs) related to partner performance and channel success. 
  • Provide regular updates to senior management on the status of the partner program and key initiatives. 
  • Use data-driven insights to make informed decisions and optimize partner performance.

Education and Experience: 

  • Bachelor’s degree in Business, Marketing, IT, or a related field. A master’s degree is a plus.
  • Minimum of 2 years of experience in channel management, partner management, or business development, preferably in the Technology/cloud industry. 

Skills and Competencies: 

  • Strong understanding of cloud solutions and the cloud computing market.
  • Excellent relationship management and interpersonal skills.
  • Proven ability to drive Relationship and growth opportunities through partner channels.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Excellent communication and presentation skills.
  • Proficiency in partner portal and other relevant tools.


  • Relevant certifications in cloud technologies (e.g., AWS, Microsoft Azure, Google Cloud) are highly desirable. 

Working Conditions: 

  • This position may require occasional travel to meet with partners and attend industry events.
  • Ability to work in a fast-paced and dynamic environment.
  • Work from office & late evening calls as per US Time zone.

Your Life at Successive: 

  • Successive has a culture of diverse, global teams who have a passion for collaboration and
  • client service. We challenge, inspire, and develop each other, which empowers us to own our destinies and our careers.
  • We extend our support in mentoring, and on-the-job development which helps you to achieve career success.
  • We provide onsite opportunities as well (Our Global offices).
  • We provide comprehensive benefits including Maternity and Paternity Leaves benefits and other paid leaves.
  • We allow our talent to work on multiple technologies.
  • We provide a “Professional Development Program” which helps you to develop your technical and behavioral skills and competencies.
  • We ensure On-Time salaries which are above or at par with market standards.
  • We have a well-defined Reward & Recognition process.
  • We love fun and have team outings, parties, sports, and cultural events around the year.