Connecting People Of Australia With Golf Through a Seamless Digital Journey
Business Objective
Our client, the governing body for the sport of golf in Australia, is on a journey—to reposition itself around the customer and promote fair, safe, and inclusive golf, with a major emphasis on maximizing participation across all age groups with improved culture at golf clubs around the country so that the game is opened to everyone. Hence, the client sought to enhance its digital presence across all touchpoints through a streamlined user experience for improved tournament management. The primary objective was to overcome challenges related to core complexity and the existing tech stack, ensuring a seamless experience for players, staff, and enthusiasts. Together, we streamlined their frontend ecosystem with post-launch support to deliver valuable operational and service enhancements.
Business Challenges
Legacy Infrastructure Constraints
The client has over 200 years of golf heritage as a deep-rooted tradition in Australia's sporting history, along with some great assets: a strong brand and a loyal customer base. But, to improve its competitive position and remain an industry leader, the company needed to enhance its online experiences quickly.
Integration Challenges with Existing Systems
Integrating new technology solutions with legacy systems was important to update the overall infrastructure. However, the client faced significant challenges, primarily around core complexity and the limitations of their existing front-end tech stack.
Real-Time Scorecard Updates
The complexity of managing tournament data and updating scorecards in real-time posed hurdles and the existing technology infrastructure was needed to meet the demands of a modern digital experience.
Business Solution
Successive Digital devised a two-part approach to helping the company transform its business. We provided consultation on data capture during the tournaments and enhanced the tech stack for better user onboarding and module development while fixing the bugs, all underpinned by a holistic road map to guide business decisions. We deployed a dedicated team of developers and undertook a comprehensive analysis of the client’s tech stack. By identifying bottlenecks and areas for improvement, our team proposed and implemented optimizations to enhance overall performance. This included upgrading essential framework versions like React 14 to React 18 to improve the site’s performance and upgraded versions of Contentful CMS to ensure scalable content experiences and future-proofing. To address the challenge of core complexity, Successive Digital adopted a modular front-end development approach for the seamless integration of new features and the efficient management of existing modules. The result was a more agile and adaptable digital ecosystem for the golf entity while managing the user participation in Australian opens and their retention through the sign-up page.
Contact⟶
Business Outcomes
We Create a Valuable Difference
Participation in Golf Events by
120%
Decrease in reported technical issues and support tickets by
35%
Our Work
Delivering Innovation with Disruptive Technologies See All
Data & AI
Transforming Marketing Efficiency Through Generative AI
Enhancing marketing efficiency for a retail leader, boosting online visibility and SEO performance by automating high-quality content creation.
Read more
Cloud
SaaS Solution Deployed on AWS Fargate
We deployed a SaaS-based application leveraging AWS Fargate. It enabled seamless performance monitoring and enhanced collaboration among cross-functional teams. Powered by a custom CI/CD pipeline […]
Read more
Product Engineering
Facilitating Digital Transformation for a Leading Furniture Service Provider
We utilized the Shopify platform to implement automation, which enabled our client to achieve 20x operational efficiency.
Read moreSuccess Stories
Logics LLC, USA
We have been continually working with technology experts at Successive. I appreciate them looking at our infrastructure to provide suggestions and I’m very impressed with their growth in recent years.
Ben Van Zutphen
Founder & CEO
CRE Models, USA
We worked on our first project 6 years ago, our business invests in real estate technology companies and we use their services for all the subsidiary companies that we invest in. I highly recommend them for any requirement you may have in the technical world.
Mike Harris
Managing Director
EWP, USA
When we first got in touch with Successive, we were looking to develop a sophisticated search technology integrated with an AI software system. It was a highly complex project that required a lot of adroitness which is exactly what Successive provided us with.
Myles Levin
President
PlayBetr, USA
We have been delighted working with Successive Digital. They helped us achieve and exceed our business goals. From Laravel, Json, Node to any technology or feature, the team delivered extreme standardization, excellence, and streamlined automation. Thumbs up to Sid and his team.
Marvin Jones
Director
Frontier Precision, USA
The process of Successive Digital is extremely smooth and commendable. I loved the upfront communication, well-organized sprints and immersive documentation, especially the Redmine system, to track daily progress easily. We are looking forward to working with Successive on our upcoming projects too.
Chad Minteer
CEO
Display Now, USA
I am extremely grateful to Successive Digital for being a wonderful and strategic partner. The team promptly understood the concept, took daily mockups, presented a comprehensive set of specifications, turned them into designs and built a scalable solution. It’s been awesome working with you guys
